Operations

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Operations

CWB handles the day-to-day functions of hotel management for both urban and resort destinations. Over the past 30 years we’ve developed a keen sense of market needs and a strategic implementation process to help keep properties ahead of the curve.

In order to ensure greater occupancy with increased sales and revenue year after year, every hotel and resort requires a unique marketing plan. With CWB, you will achieve maximum return on your hotel investment through our meticulous and long-standing approach to sales and marketing.

We construct a custom marketing strategy designed around the unique needs and opportunities at your property that includes direct sales, revenue management and eCommerce, digital advertising and social media and global sales. The foundation of our continued success is proven – and you will reap the rewards of our results-driven and highly qualified team.

Our senior operations personnel are in close proximity of each hotel we manage.

We Provide Business Plan Development

Hotel & Market Evaluation

The success of your hotel is contingent upon a seamless integration of every point of contact, from guest services and associate interactions, to market factors affecting your overall business plan. At Crescent, our hotel management and operations programs are efficient and time-tested. Along with an intricate knowledge of market dynamics and hands-on hotel management tactics, Crescent Hotels & Resorts focuses on asset preservation, helping you surpass guest and investor expectations, and ensuring your hotel runs at optimal levels. At Crescent, our team members will:

  • Work as an extension of your hotel ownership to execute a sound business plan
  • Provide hands-on, professional hotel and resort management services
  • Deliver superior financial performance while improving asset value
  • Create a positively-charged work environment where associates can flourish

Hospitality Financial Management

Your hotel’s profitability begins and ends with your balance sheet. At CWB, we specialize in sound financial management for the hospitality industry, ensuring efficient financial operations through our centralized accounting services. Our experienced team interprets and delivers actionable financial intelligence, in order to guarantee maximum profitability, and ultimately improve property value, based on superior financial performance. Crescent’s cloud-based financial services set us apart from other hospitality management firms and cater to the following extensive transaction processing and financial reporting needs:

Financial Reporting

  • Profit/Loss Statement and Balance Sheet
  • Balance Sheet Account Reconciliations
  • Bank Reconciliation, Statement of Cash Flow, and Analytical Analysis

Accounts Payable

  • Vendor Invoices
  • Utilities Management
  • Loan Payments
  • Partner Distributions
  • Electronic/ACH Payment
  • Check Registers

Open Liability Reports

Vendor Aging

Payroll Processing

  • Centralized Data Collection
  • Payment Processing
  • Third-Party Tax Filing and Compliance

Employment Verifications

W-2 Reporting

Sales Taxes

  • Local/State Sales Tax Filing
  • Assistance in Managing Sales and Use Tax Audit

Treasury Management And Management Of Cash Flow

  • Weekly Monitoring of Account Balances
  • Monthly Cash Flow Projections
  • Assistance with Banking Relationships

Fixed Asset Reporting

  • Maintaining Fixed Asset Ledger
  • Tax, Book and AMT
  • Preparation of Depreciation Schedules