CWB provides access to sales and marketing technologies and direct sales offices that would otherwise be uneconomical for or unavailable to independent hotels. Moreover, many of these properties have a unique market niche or legacy brand equity in their names that would be destroyed by being affiliated to a large hospitality chain.
Property Improvement Plan (PIP)
This is what CWB does best. We completed multi million renovations at 2 Hampton Inn’s located in Michigan to the Forever Young package. We understand a property operating during a major renovation, still maximizing revenue and exceeding expectations. Understanding this process from production to storage to installation we can make this happen.