Managing revenue is a key priority for any hotel and one that CWB takes very seriously. Our hotels strive to improve RevPAR penetration year after year, driving growth of market share and increasing revenues. Our Team works directly with our hotel revenue teams to initiate innovative ideas in order to build revenues with an aggressive internet strategy and strong third party presence.
Our principles of Revenue Management encompass five key areas: strategic identification, pricing, forecasting, channel distribution, and ancillary revenues. Specific targeted market focus in the areas of rate and inventory options, mix-of-business changes, supply-and-demand factors, and requisite operational adjustments transform objectives into winning strategies.